Data Cleansing:

Expert data cleansing creates clean, accurate and compliant data that matches your target audience

As the foundation for all sales, marketing and lead generation activities, data is your biggest asset. Poor data quality impacts every part of your business and undermines your marketing ROI

Your marketing campaign is only as good as your data. Verifying and validating data for your target audiences maximizes the impact of your marketing activities, boosts sales and increases the lifetime value of your customers.


Our telephone database cleansing and enhancement services include:

  • Capture of replacement names
  • Identification of decision makers
  • Verification and validation of email addresses
  • Consent that is unambiguous, affirmed and secured
  • De-duplication of data
  • Refreshed addresses
  • Enhanced third-party data to match grade records

Our monitored and trained agents have extensive experience in conducting English and multilingual telephone-based data cleansing, profiling and enhancement work across a wide range of both consumer and B2B sectors

Data Enrichment:

Data enrichment delivers the insight needed to connect better with your target audience

Using telephone research to enhance your data enables you to identify key decision makers and gain insight into their interests, attitudes and behavior. Armed with this intelligence, you can accurately target your most valuable prospects and deepen engagement with your most profitable customers.

The benefits of data enrichment include:

  • Increased understanding of your target prospects
  • Improved personalization, relevance, conversion, response and ROI.
  • Consent-based datasets that don’t spam customers but improve brand perception and customer experience across all channels.
  • Access to decision maker contacts that can’t be reached through other channels
  • Actionable insight that can’t be bought off the shelf.
  • Deeper relationships with key contacts

A cleansed and enriched database will make sales and marketing activities more effective, strategic and targeted. Working with legacy data, newly sourced lists, starting from scratch, or using a mix of multiple sources, our team can build a high-quality, cleansed, profiled database to support all your sales and marketing efforts.

Information that can be appended includes:

  • Interests
  • Buying modes
  • Attitudes
  • Job titles
  • Roles
  • Responsibilities
  • Decision-making contacts
  • Emails
  • Our specialized telephone researchers can identify and append decision maker contacts not available through off-the-shelf sources. They can build a bespoke list enriched with actionable insights that enable you to strategically target high-value prospects.